WHATSAPP | PRIVACY (GLOBAL)
+ CREATIVE CONCEPTING
+ SOCIAL STRATEGY
+ script writing
OBJECTIVE/CONTEXT
Digital privacy is gaining momentum as a primary concern among both brands and consumers. And for good reason—what you do (or say) online shouldn’t be seen by all.
To tap into this sentiment, WhatsApp launched a phased, organic social campaign aimed at educating its global user base (which numbers in the billions) about the layers of protection that help keep their messages safe.
EXECUTIONS
HERO VIDEOS
Keep your head in the game with online presence ⚽️ Our new privacy features let you control who can see when you’re online 🔒 pic.twitter.com/EjYj1yrRfS
— WhatsApp (@WhatsApp) August 17, 2022
Keep your night out invite only. #MessagePrivately with multiple layers of protection on WhatsApp. pic.twitter.com/wgvp946QQv
— WhatsApp (@WhatsApp) August 30, 2022
Make sure your date night stays between you 🍽️ With multiple layers of protection, you're in control of your privacy 🔒 pic.twitter.com/hjVfEGXe5O
— WhatsApp (@WhatsApp) September 30, 2022
More privacy, more control 🔒 #MessagePrivately with multiple layers of protection on WhatsApp. pic.twitter.com/tsiTOMGjIs
— WhatsApp (@WhatsApp) October 20, 2022
MEET THE LAYERS
Meet end-to-end encryption 👋
— WhatsApp (@WhatsApp) August 19, 2022
It might sound complicated, but the security it provides is built in automatically to every personal message you send.
Learn more: https://t.co/4wfT6uxnMj pic.twitter.com/JpzLgtHI1v
Meet encrypted backups 👋
— WhatsApp (@WhatsApp) August 23, 2022
When you turn on end-to-end encrypted backups, it encrypts all your personal WhatsApp photos, videos and more when saved to iCloud or Google Drive.
Learn more: https://t.co/97HbFsdkun pic.twitter.com/KvtyXOdVBc
Meet two-step verification 👋
— WhatsApp (@WhatsApp) September 7, 2022
Your personal messages deserve more protection 💪
Two-step verification lets you make a PIN, so when someone tries to access your account from a new device––they're blocked 🛑 Learn more: https://t.co/sLh4cwjKED pic.twitter.com/4ndKBXWELo
Meet leave groups silently 👋
— WhatsApp (@WhatsApp) October 6, 2022
Now you can ✌️ out of the group chat whenever you feel like it, without alerting everyone, because only the group admin will be notified when you leave the chat.
Learn more: https://t.co/V6inDzxIZV pic.twitter.com/D8Wjv5mWev
Meet online presence 👋
— WhatsApp (@WhatsApp) November 2, 2022
Rolling out now is a feature we know you'll love 💚
Decide who sees your online status 👀
Now you can chat with certain people without all your contacts knowing you're there 🤫
Learn more: https://t.co/J9CrM3BNYO pic.twitter.com/mDNF3Qzdcv
PRIVACY RECIPES
Your personal chats are under 🔒 and 🔑 only you can access. For extra security, try this privacy recipe ⬇️ pic.twitter.com/AE9AUvNehc
— WhatsApp (@WhatsApp) September 1, 2022
Want to keep your account extra secure? We've got the perfect feature combo for it ⬇️ pic.twitter.com/BNnISMeHhL
— WhatsApp (@WhatsApp) October 4, 2022
You're in control of who sees you 👀 Try this feature combo for all your privacy needs ⬇️ pic.twitter.com/TELxWYkLwE
— WhatsApp (@WhatsApp) November 18, 2022
