NIKE X NBA | trail blazers heritage
+ CONCEPT
+ COPYWRITING
+ RESEARCH
+ PROJECT MANAGEMENT
OBJECTIVE/CONTEXT
As the Portland Trailblazers neared tipoff for the 2015-16 NBA season, a partnership with Nike Basketball helped frame graphic work in their revamped suite at the Moda Center, including a series of graphics inspired by franchise heritage. An emphasis was placed on Nike athletes that left their mark in Rip City. The remodel incorporated Portland-inspired textures and a tribute to the late, great Jerome Kersey.
