NIKE APP
+ COPYWRITING
+ RESEARCH
+ USER EXPERIENCE
+ CONTENT STRATEGY
OBJECTIVE/CONTEXT
The Nike app is athletes' all-access pass to Nike's most coveted products and events via one seamless sign-on.
The journey begins in the customized “Feed” tab, which includes a continuously updated selection of stories, featuring training tips from coaches and trainers, inspiration from Nike athletes and information about the latest Nike releases — all tailored to each member’s unique ambitions.
