LYFT x AEG | CONCERT SERIES
+ STRATEGY
+ TAGLINE
+ APP
+ COLLATERAL
OBJECTIVE/context
In an effort to increase unaided awareness and acquire new passengers, Lyft partnered with AEG to activate content in 15 music venues across 6 central U.S. markets.
BKN — PlayStation Theater
LAX — The Shrine; El Rey; Fonda; Roxy
SFO — The Warfield, The Regency Ballroom
DEN — 1st BANK Center; Fiddler’s Green Amphitheater; Bluebird Theater; Ogden Theatre; Gothic Theatre
DFW — Verizon Theatre at Grand Prairie
LAS — Colosseum at Caesar’s Palace; The Joint at Hard Rock Hotel & Casino
This partnership ran for a year, helping establish a consistent brand presence in concert venues that aligned with Lyft’s target market.
STRATEGY/concept
Visually, we were inspired by the shapes and sounds of musical instruments. Copy evoked the fun, active culture of concerts of any genre while tapping into the frustration associated with traffic headaches. We blended those inspirations with the energetic and playful illustration style previously established by the brand, speaking to a precise segment of consumers while staying true to Lyft's roots.
Copy
Los Angeles
Turn Up the Volume.
Turn Down the Traffic.
Denver
We Get You Moving,
Just Like Your Favorite Jams.
Dallas/Fort Worth
We Get You Moving,
So You Can Get Grooving.
San Francisco
Your Personal Tour Bus
(Roadies not included)
New York
Traffic is a broken record.
Take Lyft and Find Your Rhythm.
Las Vegas
The Perfect Opening Act.
Use Lyft and Let the Good Times Roll.
