META: VR FOR WORK

+ CONTENT STRATEGY
+ COPYWRITING
+ CREATIVE DIRECTION
+ USER EXPERIENCE

CONTEXT

All things considered, Meta Quest (formerly known as Oculus) is still a fairly young brand—and the productivity market in virtual reality (VR) is still in its infancy. As Meta continues to advance its vision for the future of work in the Metaverse, communicating key points to businesses presents a challenge.

Our team was tasked with creating a landing page that would serve as an initial digital surface/entry point for businesses to learn about Meta Quest products and services. That meant capturing Meta’s ambitious vision of a world where physical distance doesn’t limit our ability to connect—and where immersive experiences enhance our ability to create, collaborate and communicate.

MESSAGING OBJECTIVES

1. Establish the presence of productivity in the Metaverse

2. Speak to currently available Meta Quest productivity experiences

Tone

Human: We frame tech in human terms — because, ultimately, our product is built to empower individuals and communities.

Aspirational: We’ve seen first-hand how tech can transform work — and we’re determined to keep pushing the boundaries of innovation.

High-utility: Our products can elevate your organization — no matter your size, industry or offering.

Identity

We are... 

Creating the present and future of productivity in VR

Enabling you to get more done today and tomorrow

Removing barriers to productivity, mobility and connectivity

LIVE EXPERIENCE

URL is available here.